We all live online now, but what does that mean in IRL? How do strange subcultures on reddit affect our local shopping centres, what do night gyms owe to Twitter, and where can we really go to get some decent sleep? Our every move online is watched, but can we see ourselves? In these wide-ranging, witty essays, Roisin Kiberd offers immersive insight into the strange worlds, habits and people who have grown up with the internet, and shows the way our world is changing to fit the online fever-dream. Unsettling, clear-sighted and perversely fun, she traces the lines between Netflix and nap hotels, vaporwave music and camgirls, self-optimisation and insomnia, dating apps and a grand unified theory of Monster Energy Drinks. As well as holding up the zeitgeist for scrutiny, she turns an equally frank eye on her own life online, and asks what we have gained, what we have lost, and what we have given willingly away in exchange for this connected world.