This Must Be The Place: Shain Shapiro in conversation
This Must Be the Place introduces and examines music’s relationship to cities. Not the influence cities have on music, but the powerful impact music can have on how cities are developed, built, managed and governed.
Told in an accessible way through personal stories from cities around the world — including London, Melbourne, Nashville, Austin and Zurich — This Must Be the Place takes a truly global perspective on the ways music is integral to everyday life but neglected in public policy.
Arguing for the transformative role of artists and musicians in a post-pandemic world, This Must Be The Place not only examines the powerful impact music can have on our cities, but also serves as a how-to guide and toolkit for music-lovers, artists and activists everywhere to begin the process of reinventing the communities they live in.
Shain Shapiro, PhD is the Founder and CEO of Sound Diplomacy. Sound Diplomacy is the leading global advisor on growing music and night time economies in cities and places. He has defined a new way to think about the value of music in cities and places and through it, influenced over 100 cities to invest in music and culture.
He is also the co-founder of Music Cities Convention, the world’s largest event bringing together the music industry with city planners, developers, policy makers and executives. Through Sound Diplomacy, he has consulted in over 60 cities and countries, including developing the Cuban official music strategy for the United Nations Industrial Development Organisation.
He delivered the first ever music presentation at a UN World Urban Forum and consulted at length with the Greater London Authority, including working on the development of London’s Night Czar and across the Mayor of London’s music policy. He has delivered a TEDx talk on the value of music to cities and spoken at the European Parliament, MIDEM, MIPIM, SXSW, Smart Cities Expo, and others. He is also an accomplished journalist, frequently contributing to CityMetric, CityLab and others.
A journalist for over 20 years, James is IQ Magazine’s Special Projects Editor, overseeing publications such as the Global Arenas Guide, International Ticketing Report, Global Promoters Report, and the Touring Entertainment Report.
He is also editor of the Barbican’s monthly Guide magazine and writes on culture for a variety of national and international publications. As a regular presenter, James has appeared at conferences such as the ILMC, Canadian Music Week, MIDEM, and The Great Escape, and appeared on the BBC, France 24, ITV, and more.
He is former Managing Director of the UK and European Festival Awards.