It’s one thing to have a controversial new shopfront just yards from your proud “Conservation Area” notices.Â But it’s another for people from out of town to start taking the mickey. Enter, fellow hyperlocal blog Love Loughton.
@Wansteadium Loving the new sign on the new takeaway opposite The George guys. Where does the conservation area start again? 🙂
— Love Loughton (@loveloughton) October 16, 2012
Fellow reader Clive writes: “Subtlety clearly isn’t the look the owners of the shop are after, but that’s not to say the sign doesn’t have something to say. My initial reaction was that the grey bars looked like a shopfront shutter which had got jammed halfway down. But now it’s obvious that they are actually supposed to be the barbecue itself, with the flaming letters being the meal. I feel a bit embarrassed for not realising this until now. But then it’s perhaps easy to be dazzled.”
Clive raises a good point. Other interpretations which have a deeper appreciation of the semiotics are welcome.